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I’m a strategist, filmmaker, and very obsessed about prefab homes.

A deep interest in the human side of everything drives my career choices, side projects, and hobbies.

As a Strategist at Frog NYC, I blended business strategy and human-centred design to help f500 clients create new products, services, and business models — from launching a new chocolate bar, to building a BaaS strategy for a leading global bank.

My Strategy Work

In five years, I hope to premiere my first long-form documentary film to capture the untold stories of people who transformed my birth city — from a small fishing village to the Silicon Valley of China. As a baby step (and to build up my chop), I began shooting travel films for leading travel operators while backpacking in South America.    

Filmmaking

Macchu Picchu Inca Trail Promo Film for a Leading Tour Operator in Cusco

I'm a big believer in prefabricated homes and their potential to drive up housing affordability and sustainability at scale. I use writing to help me think as I explore the world of prefab.

My Everything Prefab Substack

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